“No Dead Air” with Larry Rifkin
Larry Rifkin’s career in Connecticut broadcasting spans five decades and includes various roles. In his new book, “No Dead Air,” Rifkin reflects on an improbable career that spawned two groundbreaking hits, ‘Barney & Friends’ and ‘UConn Women’s Basketball,’ each of which provided the impetus for changes in the industry. His memoir describes the role that both his father, Wally King, a radio station manager, and his hometown of Waterbury had on his career. Through this memoir, Rifkin hopes to inspire people to recognize that there is more than one path to a goal. He shares his story and unique insights into the PBS system and touches upon the many changes he has seen in the broadcasting industry over the span of his career.
Rifkin describes what motivated him even as his most recognized achievement to national audiences, ‘Barney & Friends’, was threatened with cancellation just as it premiered on PBS. Rifkin’s ride was unique in that he was able to maintain his roots in Connecticut, and the Waterbury area, while designing a career path that led back home again in 2010 when he returned to WATR 1320, a station that has had particular significance to Rifkin.
Come join us in hearing Larry discuss his new book!
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