Connecticut Open House Day, now in its 17th year, is an annual event held on the second Saturday of June.
The purpose of this event is to inspire Connecticut residents to learn about all the experiences in their own backyard, anticipating that this will convert them into ambassadors who will recommend these experiences to other visitors. The state heavily promotes this event and typically enjoys significant press coverage each year.
Connecticut Tourism Business Partners sent this update:
Thanks for Making the 17th Annual Connecticut Open House Day a Success!
This year, over 140 tourism attractions across the state—from museums, arts and cultural venues, and historical sites to nature centers, farms, and galleries—participated in the annual Open House Day event!
After a difficult year and a half, it was wonderful to see so many properties open and offering in-person or virtual experiences to Connecticut residents.
It’s a positive sign of things to come this summer tourism season!
Here are a few highlights from the State of Connecticut’s Open House Day promotion:
- We secured over 65 media placements in print, online, and broadcast (TV/radio) media, generating over 55 million earned media impressions.
- We generated 363,876 social media impressions and 7,495 social media engagements.
- The Open House Day web page received thousands of hits, generating traffic to partners’ individual websites.
For more things to do this summer throughout Connecticut, visit: https://www.ctvisit.com/